RECONNECT

Brief

Create a visual identity that demonstrates King’s Cross as the perfect place to reconnect as we transition to some semblance of normality. Slowly, Londoners will leave their immediate neighbourhoods and start to explore their city again, reconnecting with family, friends and colleagues, but also with arts and culture, with food, drink, shops and markets.

Design idea

Elements of visual identity display connectivity and unity in times of social distancing.

Project challenges

Visual identity needs to work across different media; print, signage, packaging as well as within the urban environment.

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