/2026
Idea
GREF is a leader in the real estate and facilities field.
Key words
Location, space, place, contemporary, architectural, connections, people, leadership.
Visual cues
All elements will have an architectural look and feel.
Plans, blueprints, dimension line markers, beautiful architectural photography.
GREF Senior leadership ID
Background. GREF is one of Amazon’s business divisions, undergoing a period of restructuring and globalisation. The challenge was to strengthen communication from the GREF Senior Leadership team, including GREF VP John Schoettler and the Board of Directors, to the wider global BB team and YB vendors.
The new identity needed to feel distinct and clean, while reflecting Amazon’s unique character and connecting with a diverse, global GREF audience.
Brief. Develop three creative routes for a GREF Senior Leadership visual identity, designed to work across a range of communication channels, with a particular focus on email.
Idea
GREF is a global real state facilitator.
Key words
Global, leadership, connected, dynamic.
Visual cues
Globe, circles and stripes. Circles symbolising locations. Stripes symbolising movement, dynamism.
Idea
GREF is your real state and facilities leadership provider based in London.
Key words
Location, local, city, London, leadership, connected, dynamic.
Visual cues
Maps, location symbols, buildings, cities.
