/2025
Idea
GREF is a leader in the real estate and facilities field.
Key words
Location, space, place, contemporary, architectural,
connections, people, leadership.
Visual cues
All elements will have architectural look and feel.
Plans, blueprints, dimension line markers, beautiful architectural photography.
GREF Senior leadership ID
BACKGROUND
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GREF is in the process of being restructured and globalized across Amazon.
Through this process, its been recognised there is a need to amplify communications from Senior Leadership (GREF VP John Schoettler and the board of GREF directors) to the wider BB global team and YB vendors. This
should be done through a distinct, clean visual identity that reflects
peculiarity at Amazon and resonates with the global GREF team.
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BRIEF
Propose three creative routes for the GREF Senior leadership visual
identity that can be used across a range of communication channels.
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Idea
GREF is a global real state facilitator.
Key words
Global, leadership, connected, dynamic.
Visual cues
Globe, circles and stripes. Circles symbolising locations. Stripes symbolising movement, dynamism.
Idea
GREF is your real state and facilities leadership provider based in London.
Key words
Location, local, city, London, leadership, connected, dynamic.
Visual cues
Maps, location symbols, buildings, cities.
