/2026

I work between two worlds: the tech world and the creative world. It’s not always easy, to be honest, but I find it fascinating. I get to turn complex technical subjects into stories people actually want to engage with.

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With a background in integrated advertising, I’ve moved into the tech and data analytics space, where I develop B2B campaigns, content and experiences for audiences ranging from grassroots communities to senior stakeholders.

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At The Information Lab, this approach helped drive a 257% increase in social media engagement, with an average engagement rate of 24% – 143% above industry competitors.