/2026

I work at the intersection of creativity, strategy and technology, turning complex ideas into communications that people actually want to engage with.

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With a background in integrated advertising, I’ve moved into tech and data analytics space, where I develop B2B campaigns, content and experiences for audiences ranging from grassroots communities to senior stakeholders. I enjoy finding the human story behind technical subjects and turning it into work that is clear, distinctive and relevant.

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At The Information Lab, this approach helped drive a 257% increase in social media engagement, with an average engagement rate of 24% - 143% above industry competitors.