HAPPY DONATIONS

An old one, but one I still like. Sometimes all you need is good typography.

Background. Asking people for money isn’t easy. For some, it can feel awkward or embarrassing, even humiliating.

The project. The Happy Donations campaign for Apco helped volunteers focus on what really mattered: doing good. Simple, positive messages like “Be happy. Be yourself. Smile.” gave them a more natural and confident way to approach people and start a conversation.

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