ALLBRIGHT

Digital Membership campaign

AllBright's collective mission is to change the narrative around women in business and to inspire success for women at all ages and stages of their careers.

This campaign was created during challenging times of lockdown, with a limited production budget and an extremely quick turn around. A further challenge was that I was the only creative on this project. I felt like everybody else, stuck at home, but wanted to reach out and shout. I felt epic, I felt like I needed to write a poem!

VERSION 1

We are the amazons

We are the bosses

We are the mothers

We are the nurses

We are the solders

We are the rulers

We are the shakers

and the movers.

We are the artists

We are the models

We are the farmers

and the nobles.

We are the astronauts

We are the stars

We are all bright

We are all women

VERSION 2 (and final)

We are all women

We are the bosses

We are the mothers

We are the nurses

We are the soldiers

We are the rulers

We are the shakers

and the movers.

We are the founders

We are the dreamers

We are the leaders

and achievers.

We are the forces of mother nature

We are the astronauts

We are the stars

we are all bright

we are all women

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