/2026

Digital Membership Campaign

 

Background. AllBright’s mission is to change the narrative around women in business, inspiring success for women at every age and stage of their careers.

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Project. Created during lockdown, this campaign had a limited production budget, a very tight turnaround, and just one creative: me. Like so many people at the time, I was stuck at home but felt a real need to reach out and be heard and to keep moving forward — and that became the starting point for a poem.

Deliverables: Social media call-to-action content and a series of tactical ads.