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Spotlight Stories
Project. This social media campaign celebrated the incredible individuals who make The Information Lab thrive. We shared stories from every background, from recent grads who discovered data at university to former business owners, teachers, designers, and musicians.
Their global perspectives, unique expertise, and sheer enthusiasm shine through.
The campaign resonated deeply, driving exceptional engagement rates (with peak posts hitting 123.2%). It truly highlighted our commitment to diversity and our "no-CV" hiring approach, where talent and a love for data are valued above all else.
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