SHELTER

Light up somebody’s life

Creative idea

Make your emergency chocolate craving work for the housing emergency.

With every purchase, you can light up somebody’s life, give them a warm home they deserve.

Design idea

warm-hearted, fairy tale like illustrative style. The campaign’s visual language will tell a compelling story of kindness and humanity.

POS

Real time donation count display where, with every new person housed, a new window will light up.

A roof over head

Creative idea

Make your emergency chocolate craving work for the housing emergency.

By buying a bar of chocolate you are helping Shelter to keep a roof over the head of somebody who really needs it this winter.

Design idea

Recognisable shelter brand style with propaganda poster typography
to emphasise the importance of the issue.