/2026

We Are the Data People

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The Backstory. Data Fam is a world-renowned Tableau conference, and as luck would have it, it landed right on our doorstep in London, just a few steps from our office near St. Paul’s Cathedral. We wanted to keep our presence low-key and informal, but we still needed a stand and promotional materials.

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The Idea. At The Information Lab, we might work in tech, but it’s the people we value most. And honestly? Our team is pretty amazing. We’re talking about genuine superstars of the data world, complete with coveted industry awards and published books under their belts.

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Deliverables. Social Media Campaign: We highlighted our unique approach to recruitment, starting with an article by our Founder, Tom Brown, on why we take a "No CV" approach. We backed this up with spotlights on our HR team and our consultants' stories.

The Event Stand: Designed with ultimate flexibility in mind. We used modular cardboard cubes as building blocks, allowing us to get creative, play around with the set, and build a variety of different structures throughout the event.